The Ministry of Agriculture, Food and Rural Affairs in South Korea is launching a pilot project to grow long-grain rice, targeting both domestic and international markets in response to the increased demand and dietary diversity influenced by a growing foreign population. Despite facing challenges such as higher production costs and lower yields compared to short-grain varieties, the ministry is optimistic about scaling up production to lower costs and improve cultivation and post-harvest technologies. The successful commercialization of long-grain rice by the Land Kkeut Red Clay Eco-Friendly Farming Association in Haenam, Jeollanam-do, showcases the potential for this initiative. Furthermore, the ministry is considering incentives for farmers to cultivate long-grain rice, including potential inclusion in the strategic crop direct payment system, to help manage the country's rice oversupply issue.