Demand for local greenhouse strawberries grows in Georgia

Published Apr 20, 2022

Tridge summary

Georgia is currently selling both local and imported strawberries in the market, with local strawberries being more expensive due to targeting middle and high-income consumers. However, prices are expected to drop in May and June with the start of the open ground season. In 2021, Georgia imported 1,323 tons of strawberries, mainly from Turkey, and the first quarter of 2022 saw record imports. Greenhouse strawberry growers, such as Agrospace, Topagro, and Ma gemme, are facing increased local supplies and imports, but are hopeful for higher prices with high quality and loyal consumers. These greenhouses use components imported from Israel and use drip irrigation, heating, ventilation, and shading systems.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The open ground season in Georgia has not yet begun, but even now garden strawberries (strawberries) are sold in almost every fruit and vegetable shop or large supermarkets in Tbilisi. Consumers have two options: buy local greenhouse strawberries or imported ones. Local strawberries are more expensive than imported ones. To purchase Georgian strawberries in supermarkets in April, consumers are willing to pay from 24 to 29 lari/kg ($7.8-9.44), while Turkish strawberries are sold at 12 lari/kg ($3.09). Source: EastFruit In order to get higher prices, manufacturers are targeting middle- and high-income consumers in Georgia, those who shop at premium supermarkets or high-end confectioneries. But soon, in May-June, the market will be oversaturated with local open-ground strawberries, and prices will fall according to the laws of supply and demand. Although producer prices for greenhouse strawberries are not fixed by long-term contracts, the outlook for the upcoming season is ...

Source: Eastfruit