Spain is experiencing a significant increase in olive oil prices, with extra virgin olive oil prices rising by 68% compared to the previous year. This surge is attributed to an imbalance between supply and demand, with concerns that the 2023/24 crop year production may not surpass 700,000 tons. Despite the price increase, consumers are not abandoning the product, instead opting for smaller formats and lower categories of olive oil. However, consumption has decreased due to the higher prices and limited availability. The article also hints at a significant factor that will influence the price trends of sunflower oil and olive oil in Spain for the rest of 2024, but does not provide specific details.