The Korean Beef Association is calling for urgent action from the government and Nonghyup to stabilize cattle prices due to a significant decrease in beef prices and a surge in feed prices by over 60%. The association warns of a potential crisis in the industry as farms are struggling to cover production costs, leading to bankruptcies. They have proposed measures such as price management, feed price support, and direct price stabilization to address the issue. They also suggest linking wholesale beef prices to consumer prices and increasing government support for marketing and consumption promotion.