Ukraine is experiencing a surge in the production of niche oils such as pumpkin and mustard oil, with the market seeing a significant increase in the number of manufacturers, particularly small and medium-sized businesses. However, despite the growing trend, the sales of these oils in the domestic market are lackluster due to low interest from industrial consumers. The demand for cold-pressed oils is on the rise among retail and health-conscious consumers. Olena Orlyuk of Oilextra emphasizes the benefits of cold-pressing and using non-traditional raw materials for oil production. However, consumers are cautioned about the potential adulteration of olive oil with cheaper sunflower oil. Linseed oil is the most popular cold-pressed oil in Ukraine, but it has a short shelf life and is prone to oxidation. The production of oils is optimally done during fall and winter months.