Diversification strengthens wines and wine tourism

The diversification of rural activities has proven to be strategic for strengthening viticulture and wine tourism in the interior of São Paulo, expanding income and valuing the producer. The 8th Enoconexão Meeting, held last week in Louveira (SP), brought together producers, experts, winery owners, and sector representatives to discuss the direction of the sector. According to Chilean agricultural engineer Pedro Izquierdo, opening properties for visitation adds value to production and transforms cultivation into an enotourism experience. He emphasized that the proximity to large urban centers is a competitive advantage of the region. “In this way, they transform cultivation into an enotourism experience that unites culture, gastronomy, and nature,” he pointed out. Cases such as Villagio Michelin, in Jundiaí, illustrate this trend. The Michelin family reduced grape cultivation and invested in various fruits and a pick-and-pay system, in addition to creating experiences like country ...