Spain: DO La Mancha wines want to strengthen their image in China
Red Wine
Published Mar 23, 2024
Tridge summary
The 110th China Food & Drinks Fair in Chengdu marked the end of a promotional month for DO La Mancha wines from Germany to China. Despite a pandemic-induced drop in demand, China remains a key market for the Regulatory Council, which participated in the fair for the ninth time. In 2023, China imported over 1.2 million bottles of wine with the La Mancha Designation of Origin, making it the top Asian consumer, closely followed by Japan.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
From Germany to China, DO La Mancha wines have closed their participation in the 110th China Food & Drinks Fair in Chengdu, from March 20 to 22. Its presence at the most important food and beverage fair in the country of the Great Wall puts the finishing touch to an intense promotional month of March for the Regulatory Council, with hopes placed on the reactivation of demand by the Chinese consumer. A consumer barometer fair in China A centenary event held since 1955 in Chengdu, the capital of Sichuan, known for its panda conservation center and its traditional Chinese cuisine, is a reference for Asian importers who glimpse at the 110th China Food & Drinks Fair (cfdf). a barometer of the Chinese food and beverage sector. In recent reports from last year, written by the Economic and Commercial Office of the Spanish Embassy in Beijing for ICEX, the China Food & Drinks Fair is a good showcase as an “indicator of market trends.” In fact, as they point out, “in both food and wine, it ...
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