The Doukkala grape cultivation sector in the El Jadida region has significant socio-economic importance, accounting for 27% of Morocco's table grape production. The native Doukkali grape, covering over 42% of the table vine surface area, is a key financial resource and source of pride for farmers. The region hosts eleven Doukkali vine cooperatives and a Group of Economic Interest of Doukkali Vine Producers, producing over 38,000 tons of grapes annually, valued at 153 million DH. The sector also grows other grape varieties such as Muscat d'Alexandrie, Valency, and Abbou.