Tunisia is facing a severe drought that has led to the implementation of water-use quotas, increased water prices for agriculture, and household water restrictions, severely impacting tomato crops and leading to a decrease in production. Despite these challenges, there is growing demand for Tunisian tomatoes in European markets. Sicam Agri, a key support for the industry, anticipates a tomato volume of 360,000 tonnes from 5,000 hectares across the country. The drought also raises concerns about the future of food supply and the competitiveness of Campania's tomato processing industry. In response, Anicav, the national association of the canning industry, suggests building a network of small reservoirs for water storage and distribution. The La Doria group's investment in four southern processing plants, including three in Campania, aims to address production, environmental, and digital transformation needs.