The price of durian fruit has increased in the Mekong Delta, with traders buying the fruit at high prices due to its popularity in the Chinese market. However, farmers are facing challenges as the season comes to an end and there is a risk of harvesting immature durians, which can affect the quality and reputation of Vietnamese durian. The Department of Agriculture and Rural Development has issued directives to educate farmers on proper harvesting techniques and to promote good agricultural practices to ensure food safety and quality.