Spain is one of the world's largest consumers of fish. In fact, it is the fourth largest consumer of fish (per person) in Europe, behind Norway, Iceland and Portugal. In addition, the Norwegian origin is an increasingly determining factor as a purchasing factor thanks to values such as quality, taste, beneficial effects on health and the sustainability of the fishing methods used. Specifically, 8.5 out of 10 Spaniards eat seafood once a week, according to an online survey among consumers between 20 and 65 years of age commissioned to Ipsos by the Norwegian Seafood Council, a body dependent on the Ministry of Commerce, Industry and Fisheries of Norway.
Among these, opinion about Norwegian products among Spaniards progresses adequately. In fact, recognition of the 'Seafood from Norway' logo in our country reaches its all-time high. Thus, 64% of Spanish consumers between 18 and 65 years old say they have seen the original logo. “This is the historical maximum reached. To have a perspective, in 2018, knowledge was 34% ”, recalls the director of the Norwegian Seafood Council in Spain, Björn-Erik Stabell. "Undoubtedly, our sector's commitment to excellence in fish, traceability, food safety, linked to the utmost care in the sustainable and responsible management of fisheries -which guarantees the future of fishing grounds in Norway for future generations- are differential factors for which we are committed, determining factors when it comes to obtaining such good acceptance in Spain, to which we add the efforts of the Norwegian Seafood Council to disclose these qualities that our certified products contain”, the director remarked. ...
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