Ethiopia’s new national coffee platform to boost exports

This initiative, introduced in Addis Ababa, is designed to bring together all players in the coffee value chain, from farmers and exporters to policymakers and marketers. The platform will foster collaboration and inclusivity, creating a unified approach to addressing industry challenges while leveraging new opportunities. Its focus spans the entire lifecycle of coffee production, including cultivation, quality enhancement, and marketing strategies, with the ultimate goal of boosting Ethiopia’s coffee productivity and global market presence. Adugna Debela, the director-general of the Ethiopian Coffee and Tea Authority, emphasized the platform’s commitment to establishing quality standards and branding Ethiopian coffee to compete in the specialty coffee market. Specialty coffee has seen a surge in global demand, and Ethiopia, with its unique varieties and rich coffee culture, is well-positioned to meet this demand. The platform also aims to provide a space for stakeholders to ...