The Bord Bia Export Performance and Prospects Report 2022/2023 predicts a decrease in the EU beef herd in 2023, with significant reductions in France, Spain, Italy, and the Netherlands, while the UK is expected to see a slight increase in beef supplies. The global and EU beef markets face uncertainty, with well-balanced supplies expected to dictate price trends, influenced by consumer sentiment and cost-of-living factors. The USDA anticipates a slight decrease in global beef supplies, with demand from Japan and South Korea compensating for a potential drop in China. The report emphasizes the importance of Irish beef's positioning as a high-quality, sustainable product in a market affected by a cost-of-living crisis.