The European Union (EU) court has ruled against Switzerland's application to register the name 'Emmental' as a trademark for cheese in the EU. The court explained that 'Emmental' cannot be protected as it is a type of cheese identified by the German public, rather than indicating the geographical origin of the cheese. 'Emmental' is a Swiss cheese known for its yellow color, perforations, and made from cow's milk. It is also widely produced in Germany, France, and the Netherlands.