The Peruvian pea season has commenced, with the season starting two weeks later than usual due to cold weather. Currently, peas are being flown to Europe, the primary market, but sea containers are anticipated to be loaded by the end of the week. North Bay Produce, which sources peas from the Caraz region in Peru, estimates that 80% of its production is sent to Europe, with the remainder going to the United States and Japan. The demand for Peruvian peas in Europe is evenly split between snow peas and sugar snaps, despite Zimbabwe's lower pricing. North Bay Produce prioritizes quality and consistency, which is crucial for large distribution chains. The company also faces challenges such as rising costs and the need to provide a fair return to producers while maintaining a competitive price.