The European Commission is proposing marketing regulations to combat unfair competition faced by traditional ciders like Asturias from industrial producers. The regulations would prevent industrial products that do not meet quality standards from being sold as cider, ensuring consumers have accurate information and emphasizing the authenticity of cider made from fresh apple juice. The Protected Designation of Origin (DOP) Sidra de Asturias already enforces strict standards, including the use of specific apple varieties and traditional production methods.