Exporting nearly 372 million USD worth of bananas, why hasn't it become a billion-dollar industry yet?

At the forum "Solutions for Preventing Banana Wilt Disease" on the morning of December 13, organized by the Ministry of Agriculture and Environment, Dr. Le Quoc Doanh - former Deputy Minister of Agriculture and Environment, President of the Vietnam Horticultural Association, said that the potential for the banana industry's development is still very large, but it requires a thorough review of production organization and a systematic development direction. Bananas are a high economic value crop, belonging to the largest fruit crop group in the country (163,000 hectares), with an estimated annual production of about 2.8 million tons, exported to many markets such as China, Japan, South Korea, the Middle East, Malaysia... With potential to expand the area by up to 50,000 hectares, the banana industry is expected to bring in billions of USD in revenue each year if production and development are organized and developed systematically. However, despite the continuous increase in yield ...