Fast-growing chicken breeds are being phased out in Denmark

Published Feb 5, 2022

Tridge summary

Danish consumers' preference for animal welfare in poultry farming has led to a surge in demand for meat from slower-growing broilers. Leading broiler slaughterer Danpo A/S has already shifted its focus to the Ranger Gold breed, which takes between 45 and 48 days to reach the desired weight, and aims to fully switch to slower-growing breeds over the next two years. This shift is expected to temporarily reduce production, as fewer animals can be fattened on the same area. Despite the higher prices, consumer response has been positive. In the next two to three years, Danpo anticipates a significant increase in production of these 'animal welfare chickens'.

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Original content

Danish consumers are following animal welfare in poultry farming: Meat from slower-growing broilers is in such high demand in the food retail sector there that producers now have to do more. Leading broiler slaughterer Danpo A/S reported to Danish Radio (DR) that in the past they had relied on the fast-growing Ross 308 breed, which takes between 33 and 39 days to reach the desired carcass weight of 2,200 g. In the meantime, however, the largest Danish discounters Aldi and REMA 1000 had stopped selling the "turbo chickens". According to Danpo, since spring 2020 animals of the Ranger Gold breed have been fattened by its suppliers, which on average only go to slaughter after up to 48 days. Consumers have responded very well to the new products, despite the higher prices, said Danpo's director of live production and veterinary affairs, Jacob Roland Pedersen. He is convinced that the time for high-performance breeds in broiler production is coming to an end, at least in Denmark. ...

Source: Top Agrar Online