Ficafé 2024: Midagri and SIPPO launch strategic guide to position Peruvian cocoa and coffee in Switzerland

Published Nov 8, 2024

Tridge summary

The article highlights a collaborative effort between the Ministry of Agrarian Development and Irrigation, Agromercado, SIPPO, and Swisscontact, which has led to the creation of the EFTA Internationalization Guide for Coffee and Cocoa. This guide is designed to assist Peruvian producers, cooperatives, and associations in navigating the Swiss market, capitalizing on the Free Trade Agreement with EFTA countries. The guide outlines the necessary steps to meet the quality, sustainability, and traceability standards of the Swiss market, focusing on international certifications, residue, and pesticide regulations. It aims to prevent customs rejections and enhance the visibility of Peruvian products in Switzerland. Additionally, the article provides an overview of Peru's coffee and cocoa production and demand in the EFTA countries, with Switzerland being the largest importer, and Peru's position as the fourth largest cocoa supplier to these countries.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Within the framework of Ficafé Tingo María 2024, the Ministry of Agrarian Development and Irrigation (Midagri), through Agromercado, and the Swiss Import Promotion Program (SIPPO), implemented by Swisscontact, presented the EFTA Internationalization Guide – Coffee and Cocoa, a key resource that provides practical guidance on how to enter and compete in the Swiss market. The objective is to provide Peruvian producers, cooperatives and associations with a strategic roadmap that allows them to take advantage of the Free Trade Agreement with the countries of the European Free Trade Association (EFTA) – Switzerland, Norway, Iceland and Liechtenstein – which are open and highly competitive economies, characterized by their financial stability and high purchasing power. This document includes detailed guidelines for producers to comply with the demanding quality, sustainability and traceability standards of the Swiss market, covering aspects such as international certifications ...

Source: AgroPeru