The President and CEO of Hajdú Gabona Zrt., Zoltán Lakatos, has announced that the flour mills in Hungary are experiencing difficulty in covering the cost of good quality wheat for bread, with only 56 thousand forints covering the cost of tons of wheat. This has led to a necessary price increase of 7 to 10 percent for bread, as 75-80 percent of the purchase price of flour is spent on wheat. The milling industry's low profitability is attributed to price competition and low capacity utilization, despite industry concentration. The severe drought and rainy period in Europe have also negatively impacted wheat yields, leading to a deficit and increased export demand, despite only 30 percent of Hungary's five million tonnes of wheat meeting food grade standards.