Focused on their contributions to health, Chilean seeds are promoted in China

Fresh Peach

Published Mar 20, 2024

Tridge summary

The Frutas de Chile Stone Committee is leveraging various promotional strategies to highlight the health benefits of Chilean fruits in China, especially post the Chinese New Year when health-conscious diets are popular. The campaign includes social media, opinion leaders, workshops, and contests. This season, peaches join fresh plums and nectarines in the promotional activities, following China's approval for the import of these Chilean fruits in late 2023. As of the ninth week of 2024, China has received a significant amount of these fruits.

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Original content

March 19, 2024.- “We are directing our messages towards how healthy these fruits turn out to be, especially thinking that after the Chinese New Year many people seek to consume a healthier diet that allows them to lose a few kilos and be in better shape after the celebrations, where food and family gatherings are very important. These actions are part of the promotional strategy of the Frutas de Chile Stone Committee,” commented Charif Christian Carvajal, marketing director of Frutas de Chile for the Asian and European markets. He added: “The launch action was widely disseminated in specialized local media and Chinese social networks. We have opinion leaders to deliver our messages with greater force, as well as carrying out actions in wholesale markets, retails and contests. We also held a workshop where we highlighted the nutritional and health benefits of Chilean seeds, which allowed the generation of even more messages on social networks about it.” It should be noted that this ...

Source: CLportalagro