Forecast for autumn 2023: The share of imported fruits on Ukrainian supermarket shelves will reach 60-70%, and local products still dominate in the vegetable segment

Published Sep 27, 2023

Tridge summary

Ukrainian supermarkets will see changes in the assortment of vegetables and fruits in the fall of 2023 with an increase in imports. The main criteria for choosing importers are quality, taste, and price. The share of fruit imports is projected to be 60-70%, and the choice between imported and local products on the shelves will depend on factors such as price, quality, seasonality, and support for local farmers.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On the shelves of Ukrainian supermarkets in the fall of 2023 there will be changes in the assortment of vegetables and fruits. What and from which countries do Ukrainian supermarket chains import? What is the share of imported and local products on the shelves of Ukrainian supermarkets and what are the expectations of fruit and vegetable retail specialists regarding the product range this fall? About this in the EastFruit material. According to Katerina Nichaeva, director of the fresh department of the VARUS network, imports of vegetables and fruits are increasing as the summer season has come to an end. She spoke about this in a comment to the EastFruit International Fruit and Vegetable Business Platform. “The main criteria for choosing importers are quality, taste of the product and price. The stone fruit season has now ended and the citrus season begins, imported from Turkey, Greece, Spain and Italy, as in previous years. Pomelo will be imported from China, and pomegranate from ...

Source: Eastfruit