Forecast for autumn 2023: The share of imported fruits on Ukrainian supermarket shelves will reach 60-70%, and local products still dominate in the vegetable segment

Updated Sep 27, 2023
On the shelves of Ukrainian supermarkets in the fall of 2023 there will be changes in the assortment of vegetables and fruits. What and from which countries do Ukrainian supermarket chains import? What is the share of imported and local products on the shelves of Ukrainian supermarkets and what are the expectations of fruit and vegetable retail specialists regarding the product range this fall? About this in the EastFruit material.
According to Katerina Nichaeva, director of the fresh department of the VARUS network, imports of vegetables and fruits are increasing as the summer season has come to an end. She spoke about this in a comment to the EastFruit International Fruit and Vegetable Business Platform. “The main criteria for choosing importers are quality, taste of the product and price. The stone fruit season has now ended and the citrus season begins, imported from Turkey, Greece, Spain and Italy, as in previous years. Pomelo will be imported from China, and pomegranate from Turkey, Egypt, Azerbaijan and Uzbekistan. In total, the share of fruit imports is projected at 60-70%,” notes Katerina Nichaeva, a representative of the VARUS supermarket chain. The share of imported and local products on the shelves of Ukrainian supermarkets will depend on several factors. As Katerina Zvereva, head of the website of the International information and analytical platform EastFruit, director of development of the ...
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