The article discusses the concept of 'superfoods', highlighting the lack of a standardized definition and varying regulations around the world. Kateryna Zvereva, an expert consulted by the UN Food and Agriculture Organization, emphasizes the key characteristics of superfoods as local, environmentally friendly, natural, exotic, and highly nutritious. She notes the growing market for superfoods, primarily driven by vegetables and fruits, with projections to expand to other categories like cereals and roots by 2029. The article also points out the use of superfoods in cosmetics and the domination of the North American market, with expectations for growth in the EU, Latin America, and Asia.