Local, organic, and interesting ideas can bring Ukrainian agricultural producers to the leading positions in the world market of superfoods. Our buckwheat or amaranth in some indicators of nutrition is not inferior to quinoa, sea buckthorn - goji berries, and flax seeds - chia.

This was stated by Kateryna Zvereva, founder of the agro-media agency Sapienza, an international consultant to the UN Food and Agriculture Organization during the conference "From Local to Global: SUPERFOODS. TECHNOLOGIES. MARKETS ", writes SEEDS. “What is superfood? Marketers and the media have been liking this definition lately, but in reality everyone understands it in their own way. There is still not a single scientific opinion about what superfood is. In fact, the signs of superfood are locality and environmental friendliness, naturalness, exoticism. But the most important sign is usefulness, concentration of nutrients, ”Kateryna Zvereva is convinced. "Superfood as a term has adapted to the use of many countries around the world, but the provisions on the use of this term vary from country to country. There were times when the label "superfood" could be put on any food. This was the case in the EU until 2007. Each producer could mark their products as "superfood" without ...

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Seeds

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