From an agrarian state, Ukraine can become the homeland of a new superfood

Published Oct 28, 2021

Tridge summary

The article discusses the concept of 'superfoods', highlighting the lack of a standardized definition and varying regulations around the world. Kateryna Zvereva, an expert consulted by the UN Food and Agriculture Organization, emphasizes the key characteristics of superfoods as local, environmentally friendly, natural, exotic, and highly nutritious. She notes the growing market for superfoods, primarily driven by vegetables and fruits, with projections to expand to other categories like cereals and roots by 2029. The article also points out the use of superfoods in cosmetics and the domination of the North American market, with expectations for growth in the EU, Latin America, and Asia.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

This was stated by Kateryna Zvereva, founder of the agro-media agency Sapienza, an international consultant to the UN Food and Agriculture Organization during the conference "From Local to Global: SUPERFOODS. TECHNOLOGIES. MARKETS ", writes SEEDS. “What is superfood? Marketers and the media have been liking this definition lately, but in reality everyone understands it in their own way. There is still not a single scientific opinion about what superfood is. In fact, the signs of superfood are locality and environmental friendliness, naturalness, exoticism. But the most important sign is usefulness, concentration of nutrients, ”Kateryna Zvereva is convinced. "Superfood as a term has adapted to the use of many countries around the world, but the provisions on the use of this term vary from country to country. There were times when the label "superfood" could be put on any food. This was the case in the EU until 2007. Each producer could mark their products as "superfood" without ...

Source: Seeds