(Muan=Yonhap News) Reporter Jo Geun-young = The Nonghyup Jeonnam Headquarters, along with Jeonnam Province, Gwangju Metropolitan City, and the Nonghyup RPC Gwangju Jeonnam Council, held a "Jeonnam Top 10 High-Quality Brand Rice Consumption Promotion Campaign" at the square of Gwangju Songjeong Station on the 13th to celebrate the Lunar New Year and welcome returning travelers. This event was organized to directly inform returning travelers about the excellence of Jeonnam rice and to seek to expand the consumption of the region's representative brand rice. At the event, the top 10 high-quality brand rice from Jeonnam was distributed, and intensive promotion was conducted to enhance the quality competitiveness and reliability of Jeonnam rice. In particular, on this day, the event included a rice pounding experience for returning travelers to feel the Lunar New Year atmosphere, as well as an on-site survey about the morning meal movement. Promotion for the "Hometown Love Donation Program," which has achieved the top position nationwide for three consecutive years in Jeonnam, and an "African Swine Fever (ASF) Prevention Promotion Campaign" to preemptively block the potential introduction of diseases due to the increase in returning travelers were also carried out. Director Lee Gwang-il said, "Through this event, we conveyed the excellent quality and value of Jeonnam rice to returning travelers and also informed them of the importance of practicing the morning meal movement." chogy@yna.co.kr