Australia: How sheepmeat exports will grow over the next three years
Lamb
Meat
Australia
Market & Price Trends
Published Mar 15, 2024
Tridge summary
The demand for sheepmeat, particularly lamb, is expected to rise in key export markets such as China, Taiwan, Malaysia, Singapore, and the Middle East over the next three years. This is due to the popularity of hotpot culture, barbecuing, and international travellers' preference for lamb on menus. The trend is driven by high-end food service and retail, with consumers seeking high-value, nutritious proteins. Mulwarra Export's commercial manager, Angus Winterflood, sees potential for lamb to occupy more space on menus, especially in Asian markets and the Middle East. Australia's ability to supply consistently throughout the year is seen as a significant advantage.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
Hotpot culture, rising interest in barbecuing and international travellers keen to see lamb on menus are among the key trends expected to boost demand for sheepmeat across key export markets over the next three years. The trends are highlighted in Meat & Livestock's latest global snapshots. Analysis shows lamb and mutton frozen cuts such as breast and flap, carcase and neck are being snapped up for use in hotpot restaurants across markets including China, Taiwan, Malaysia and Singapore. While sheepmeat and sheep offal don't have much of a foothold in homecooking in China, they are a popular street food in the form of skewers and in thin-slice form in hot pot. MLA category and market insights manager for global emerging markets Vivian Harris said hotpot was a great way of sharing a meal together over a long period of time and of trying different meats. "I think during the COVID-19 people were also craving hotpot and particularly sheepmeat in hotpot but couldn't go out so there was ...
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