A report by the Brazilian website "bluestudio" on November 12th states that from January to August this year, iFood received over 29 million delivery orders for Oriental cuisine. The success of this cuisine is also reflected in the operations of the HSH Group. HSH Group is a delivery chain specializing in Asian and Hawaiian cuisine, with three brands under its umbrella: Sushi Home (specializing in sushi), ManguShoyu (specializing in Hawaiian flavors), and Hot Chop (specializing in Asian cuisine). The group has over 20 stores in 12 states in Brazil.
Amauri Sales de Melo, the founder and CEO of HSH Group, stated that consumers are seeking a complete, immersive dining experience. He explained, "Consumers ordering Oriental cuisine through delivery apps are not just placing an order; they want to pursue an experience, one that rivals or even surpasses dining in a restaurant. From the selection of ingredients to the presentation, every detail is crucial, and they all contribute to creating a memorable moment that goes beyond mere eating."
According to Melo, six types of Oriental cuisine are most popular among Brazilians, one of which is sushi. Among the 50 types of sushi and over 20 sets offered at HSH Group's sushi restaurant, the most popular is "Home Shake Home," which features salmon as the main ingredient, including grilled salmon sashimi, traditional sushi rolls (fish slices wrapped in rice balls), and crispy salmon.
Sashimi is also a very popular Asian dish in the 12 states covered by the group's business. In Brazil, the most well-known sashimi dishes are salmon and tuna, but other types of fish and seafood sashimi are also favored.
"Hot Roll" is very famous in Brazil. It is a Brazilian version of sushi that has become one of the most beloved Japanese dishes among consumers. This dish is developed to cater to local tastes by wrapping regular sushi rolls in flour and then frying them.
Another food deeply loved by Brazilians is sushi hand rolls. This dish is convenient and quick to eat, with a variety of fillings, and has been adjusted to local tastes, such as salmon with cream cheese filling hand rolls.
Fried dumplings are so popular in Brazil mainly because of their diverse flavors. A thin layer of dough wraps delicious fillings, and after frying, the skin is crispy and the fillings are fresh. HSH Group stores offer different fillings such as vegetables, pork, and beef.
Spring rolls, especially the sweet version, are another Oriental cuisine that has been very successful across Brazil. This dish is introduced by Chinese and Japanese restaurants and has been adjusted to local tastes, offering various fillings such as caramel milk sauce and hazelnut cream.