Italy has seen a surge in local food purchases, with around 25 million people participating, driven by a desire for healthy food and direct contact with farmers. This trend is part of the United Nations' world day of sustainable gastronomy, promoting environmental and organic eating habits. Italy has the most extensive farmers' market network in the EU, with 15,000 farmers involved and a annual turnover of 6 billion euros from direct sales. This system not only has economic benefits, but also creates jobs and reduces environmental impact. Direct sales and zero km purchases have been shown to reduce food waste by 60% compared to traditional systems, and are part of an international coalition of farmers markets from around the world.