[Agricultural and Fisheries Products Newspaper=Reporter Lee Han-tae] The Korea Fruit Farmers' Association held a meeting with past award-winning fruit farms to explore ways to enhance the competitiveness of domestic fruits. The Fruit Farmers' Association held a '2025 Domestic Fruit Prestige Industrialization Advancement Symposium' at COEX in Seoul on the 17th, sharing various insights and the know-how of award-winning farms on branding, distribution, policy, data, and more, and conducting discussions for the prestige of domestic fruits. At the symposium, award-winning farms shared changes in farm operations and sales strategies since winning the award, brand utilization cases, and confirmed the possibility of mutual exchange and cooperation. Park Cheol-seon, Fruit Farmers' Association.