Germany’s domestic beer sales continue to plummet

Published Feb 2, 2024

Tridge summary

Germany's beer industry experienced a 4.5% decline in sales in 2023, continuing a long-term downward trend. The Federal Statistical Office reported that approximately 8.4 billion litres of beer were sold, excluding non-alcoholic beer and imports from outside the EU. Domestic sales, which constitute over 80% of the total, fell by 4.2% to 6.9 billion litres, while exports decreased by 5.9%. The decline is attributed to health concerns, rising raw material costs, and climate change impacting European hops yields.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

German beer sales are facing a downturn with consumer demand for local brews taking a noticeable nose-dive. Beer sales in Germany dropped 4.5% in 2023 as part of a long-term downward trend, according to official figures revealed via AP Newswire. Figures from the Federal Statistical Office showed that German-based breweries and distributors sold about 8.4 billion litres (2.2 billion gallons) of beer last year and yet hastened to add the figure doesn’t include non-alcoholic beer and beer imported from outside the European Union. According to reports, back in 2022, beer sales increased 2.7% owing largely to a recovery in demand both at home and in the EU following the end of pandemic-related restrictions. However, it pointed out that demand in both markets was lower again in 2023. The report outlined that sales inside Germany, which account for more than four-fifths of the total, slid 4.2% to 6.9 billion litres (1.8 billion gallons). Additionally, exports were down 5.9% overall and ...

Source: Thedrinkbusiness