United Kingdom: Gin and still wine lose momentum in post-pandemic new normal
Other Beer
Other Spirits
Published Apr 5, 2022
Tridge summary
After enjoying a period of meteoric growth, the UK's favourite white spirit has hit a stumbling block, with a drop in hospitality market share in 2021. That's the key takeaway from CGA’s On-Premise Measurement survey released this month. The report focuses on the period from the reopening of the hospitality sector last spring, to the end of 2021. It revealed that while several categories prospered last year, still wine, gin, and 'standard lager' have all struggled to hold consumer interest.
Original content
“After booming for several years, the gin category lost a little market share in 2021. This is partly explained by the relative ease of recreating gin-based drinks during lockdown, and by a desire among some consumers for new spirits,” the report stated. It continued: “The absence of some older consumers has also led to challenges in still wine sales, which lost more market share than any category except standard lager in 2021. However, it was a brighter picture for Champagne and other sparkling wines, especially during the spring and summer as consumers celebrated the return of pubs and bars.” In opposition to 'standard lager', 'world lager' (including craft beer), high-tempo spirits and energy drinks all gave a strong performance in 2021, increasing their respective market share. According to CGA, “non-cream liqueurs and spirits including vodka, rum and tequila all gained chunks of share as the late-night market revived in the second half of 2021. With many consumers catching up ...
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