Italy: Gluten-free products, market worth over 400 million and sales up 6%

Published Mar 3, 2023

Tridge summary

In Italy, there is a significant market growth in the purchase of gluten-free products, with over 10 thousand tons of pasta and nearly 15 thousand tons of gluten-free bread substitutes bought in large-scale distribution in 2022, showing a willingness to pay more for these products. The National Health Service also spends around one thousand euros per capita per year on average to support the purchase of gluten-free products. This market growth has caught the attention of food companies, leading to an increase in investment in the gluten-free sector. The Italian Celiac Association estimates the market to be worth 400 million euros in Italy and 1.6 billion dollars worldwide, with an expected growth of 11% by 2030. This growth is driven by both an increase in diagnosed celiac cases and the wider availability of gluten-free products in various distribution channels.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

There are "only" 233,147 celiacs diagnosed in Italy. But in 2022 over 10 thousand tons of pasta and almost 15 thousand tons of "gluten free" bread substitutes were purchased in large-scale distribution, increasing the volumes purchased (+4.2% and +3.6% respectively on 2021) and the amount spent (+6%), showing willingness to pay more for gluten-free products. Also thanks to the contribution of the National Health Service, which in 2020 (latest data available) spent over 209 million euros to support the purchase of gluten-free products, spending around one thousand euros per capita per year on average. Also for this reason, today celiacs represent a highly coveted target for food companies, which are investing more and more in the gluten-free world, the creator of constant growth in large-scale distribution for some years. The Italian Celiac Association (Aic) estimates that in Italy it is worth 400 million euros, while worldwide it moves 1.6 billion dollars and should expand by 11% ...

Source: Il sole 24 ore