The Austrian wine industry is facing a potential crisis as the grape harvest approaches, with grape prices rumored to be as low as 49 cents per kilogram, far below the minimum of 50 cents for cost-covering production. This is of particular concern from trading companies that supply the food retail sector, which experienced a 17% sales increase during the lockdown. On the other hand, grape prices of 70 cents per kilogram or more are expected in the regulated grape market. The Austrian Winegrowing Association and the Chamber of Agriculture of Lower Austria are urging a national alliance and an end to the reported price boycott. The association has also implemented measures to mitigate the crisis with the EU's corona crisis regulations and Austrian support programs.