The article highlights the significant milestone achieved in Greek kiwi fruit exports with the successful shipment to South Korea on January 26, following a thorough process to establish customs and phytosanitary protocols between Greece and South Korea, which began in 2019 and was affected by the COVID-19 pandemic. This event is part of a broader European campaign, 'Delicious Fruits', aimed at enhancing the reputation of EU fresh and processed fruit and vegetable products in third countries, including South Korea, Vietnam, and Japan. The first shipment was monitored by representatives from the Department of Agricultural Economy and Veterinary Medicine of the Region of Imathia, Novacert, and South Korean controllers. This development underscores the positive momentum in Greek fruit exports, driven by new trade agreements and increased demand, thanks to the quality and nutrition of Greek fruits.