First exports to South Korea of Greek kiwi fruit are underway

According to Novacert, the largest consulting company in Greece, the first shipment of kiwi fruit bound for South Korea was exported on January 26. This new and significant market for Greek kiwi fruit was opened after a long and strenuous process involving the creation of customs and phytosanitary protocols between the two countries, which started in 2019 and was upended due to the COVID-19 pandemic. It is worth noting that the export of the first consignment has even more added value, as it takes place in the context of a European campaign to promote fresh fruit produced in Greece. Namely, the “Delicious Fruits” European program aims at enhancing the image of EU fresh and processed fruit and vegetable products, promoting and increasing consumption in third countries (S. Korea, Vietnam, Japan) and is being implemented by the Consortium of Producer Group Cooperatives of Imathia through Novacert. The checking and sampling as well as the loading procedure from the facilities of the ...