Vietnam's domestic coffee prices have seen a significant increase, nearly tripling in the past six months, reaching record highs in decades. This situation has brought financial gains to farmers in the Central Highlands Province, particularly in Gia Lai, as they are able to sell green coffee at prices above VND 100,000 per kg. However, the rapid and drastic price hike poses challenges for businesses within the Vietnamese coffee supply chain, including purchasing agents, suppliers, exporters, and roasters. These businesses face issues such as high purchasing costs, concerns over insufficient supply, and potential disruptions to contractual obligations and the coffee supply chain. The Vietnam Coffee Cocoa Association (Vicofa) has called on banks to increase loan limits and offer preferential interest rates to coffee import and export businesses to address these challenges and ensure the sustainability of the industry.