Due to the high prices of red meat, Turkish consumers are shifting their dietary preferences towards fish. As a result, there has been a noticeable increase in the demand for fish, with expectations of a 30% rise in consumption per person. Fish market sales are robust, even during Ramadan, as it is seen as a more economical alternative to meat. Additionally, Turkish fisheries are experiencing a surge in demand, both domestically and internationally, due to the depreciation of the Turkish Lira and the lower prices of fish compared to other countries.