How Covid hit New Zealand seafood exports to China
Fresh Common Lobster
New Zealand
China
Published Dec 10, 2020
Tridge summary
How Covid Hit NZ Seafood Exports to China New Zealand Trade & Enterprise (NZTE) has just released analysis of New Zealand’s seafood exports into China during the upheaval of COVID-19 and it has concluded that 2 separate waves of the outbreak hit seafood – but New Zealand was mostly impacted by the earliest. The first wave affected fresh, live and chilled product and with 99 percent of New Zealand rock lobster going exclusively into the China market had the largest impact. From January to October 2020, food service consumption also dropped 21 percent, compared to 2019. And expenditure by the
Original content
Chinese on premium seafood took a hit as well. Interestingly, China increased its imports of seafood from Southeast Asia and Ecuador during COVID while countries seen as offering premium product from “clean” waters such as Norway, Canada and New Zealand all decreased. However, with the food service sector recovering, the market in premium product is expected to increase as high-income consumers seek high quality dining experiences again. China imports only 6 percent of its seafood, with the other 94 percent being domestically produced and New Zealand’s share of that 6 percent is just 1.6 percent in volume but 2.7 percent by value. Some 35 percent of New Zealand’s seafood is exported to China, making it New Zealand’s largest market and it is not just rock lobster. Some 18 percent of our mussels land in China, as does 50 percent of our squid, 24 percent of our mackerel, 19 percent of our hoki, and five percent of our salmon. By September this year, exports of New Zealand rock ...
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