How the cost-of-living crisis is impacting Muslim shoppers in the UK and what this means for Halal lamb sales

With the population of Muslim consumers on the rise, demand for Halal meat has increased. However, we anticipate the types of meats Halal consumers choose to slightly switch this year away from lamb into mutton and chicken. This has already been anticipated by industry with strong demand and prices for ewes in recent months. AHDB research in 2019 highlighted the demand for Halal meat and since then the Muslim population in the UK has increased further, up from 2.7 million in 2011, to 3.9 million in 2021 – making up 6.5% of the UK population, rising from 4.9% ten years prior. While London and Birmingham are the top locations, analysis by the Muslim Council of Britain indicates that 40% of the Muslim population of England reside in the most deprived fifth of local authority districts; nearly half a million more than in 2011. Research from AHDB with YouGov1 suggests that half of Muslims have seen their household finances get worse in recent months (2022). However, this is slightly ...