How to increase the popularity of currants and gooseberries in Moldova?

Published 2022년 6월 27일

Tridge summary

Moldova has seen a decline in the cultivation and export of currants and gooseberries, once occupying the fifth and sixth positions in berry plantation areas. This decline is due to factors such as increased droughts, reduced demand from juice producers, decreased purchases for canning, and a drop in consumer preference for sour berries. However, the Association of Berry Producers "Pomușoarele Moldovei" is optimistic and believes that promoting sweet varieties of these berries could reverse this trend. The association plans to promote these varieties in the HoReCa sector and through summer events. The current wholesale price for currants and gooseberries remains relatively low, at about 45 lei/kg ($2.34/kg) for both.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to expert estimates, currants and gooseberries in the ranking of Moldovan berries in terms of total plantation area (approximately 80-100 hectares and 50-60 hectares, respectively) occupy the fifth and sixth positions, slightly inferior to blackberries and surpassing sea buckthorn, as well as chokeberry. However, eight or ten years ago, there were many times more plantings of currants in Moldova, gooseberries - by tens of percent. Another five or seven years ago, the country exported up to 65 tons of fresh currants and 15 tons of gooseberries. Why have these berries traditional for the country lost popularity in the domestic and foreign markets, is it possible to reverse the negative trend? Specialists of the Association of Berry Producers "Pomușoarele Moldovei" believe that in the past decade, the regression in this berry segment was provoked by several reasons. The first is of an agrotechnological nature: due to more frequent droughts and abrupt transitions “from ...

Source: Eastfruit