A turbulent season in Huelva of Italy with -55% in the United Kingdom and rising costs

Published 2022년 7월 4일

Tridge summary

The soft fruit sector in Huelva is wrapping up a challenging 2021/22 season, with strawberries showing a positive result while blueberries and raspberries faced difficulties. The total area for red fruit cultivation remained stable, but there was a decrease in the area for strawberries and a increase for blueberries. The sector is grappling with the need to improve product prices and reduce costs, with a focus on quality and digitization as key strategies. Competition, weather, overproduction, and foreign production, especially from Morocco and Portugal, have impacted the market. There is emphasis on improving product varieties, reaching the market earlier, and showcasing the health and sustainability of Huelva's fruit to increase market recognition and profitability.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The soft fruit sector of Huelva is coming to the end of a turbulent 2021/22 season, in which it has faced enormous difficulties with a clear impact on the profitability of production. It also does so with a scenario that poses interesting challenges for the future. All these issues were addressed in the technical conference "The offer of red fruits in the face of the challenges of the global market", organized by Cajamar and Huelva Información. Although the data is still provisional in the absence of the definitive closure, the first estimates for the 2021/22 season show a positive result for the strawberry season, albeit less favorable for blueberries and raspberries, the two products that have suffered the most. The strawberry closed with an average price of € 1.60 per kilo (+26 cents), while the blueberry closed at € 3.49 (-0.84 €) and the raspberry at € 5.73 (-0.02 €). Huelva: area trend in the last three years As regards the area dedicated to the cultivation of strawberries, ...

Source: Italianberry