A campaign by the Ministry of Agriculture, the Agricultural Marketing Center, and the Hungarian Meat Industry Association encourages Hungarian consumers to support the local pork industry by choosing Hungarian pork and pork products. The campaign, which has been ongoing since 2013, aims to raise awareness of the challenges faced by the industry, such as the current feed market situation, the Russian embargo, and African swine fever. In response, the government is providing over HUF 1.2 billion in support to pig farmers this year. Consumers are being asked to show patriotic solidarity by choosing high-quality Hungarian pork, with small flags in shops indicating the origin of the meat.