In 2023, the European Union is expected to see a decrease in its dairy cow population, dropping below 20 million heads, as per USDA projections. This decline, along with a decrease in cow productivity, is likely to reduce cow's milk production in the EU to 143 million tons. The upcoming Common Agricultural Policy and Farm to Fork strategy could add further uncertainty to the dairy sector. The summer drought of 2022 also impacted feed and milk production, increasing production costs and selling prices for raw milk. While non-cow's milk production in the EU is on the rise, particularly in Mediterranean countries, farmers producing milk for niche products with protected geographical indications faced feed shortages and production halt due to high feeding standards.