In 2024, the United States will launch a seafood promotion plan and increase government procurement
Seafood
United States
Market & Price Trends
Innovation & Technology
Published Dec 7, 2023
Tridge summary
The U.S. fishing industry and government agencies are increasing their budgets for 2024 to address sluggish consumption. They plan to carry out more seafood marketing and promotion, with a focus on shrimp and pollock products. The National Fisheries Institute will chair the Global Shrimp Council to boost U.S. shrimp consumption, while the American Association of Alaskan Pollock Producers plans to hold large-scale promotion events next year. Additionally, the United States Department of Agriculture will purchase $1.7 million worth of Alaska pollock for domestic child nutrition benefits and food assistance programs.
Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.
Original content
In order to solve the problem of sluggish consumption, the U.S. fishing industry and government agencies will increase their budgets for 2024 and carry out more seafood marketing and promotion plans in the U.S. and international markets, focusing on shrimp and pollock products. On December 5, the National Fisheries Institute (NFI) announced that it would chair the Global Shrimp Council, aiming to boost U.S. shrimp consumption. It is expected that before the end of this year, NFI will organize a meeting to formulate a shrimp products council. Lead the marketing promotion team and allocate promotion funds. "We are excited to begin this work," NFI Vice President Brandon Phillips said in a statement. "Creating the organizational structure, raising funds and recruiting administrators for the Council may not be as enthusiastic as a physical marketing campaign, but these groundworks are needed first." It is being done and is being done now.” Against the background of falling ...
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