In 2020, Ukraine saw a significant increase in pumpkin exports, setting a new record with a 76% rise to nearly 2 thousand tons, a 12+ times increase from 2016. The UK was the primary importer, receiving about half of these exports, which increased by 20% in both volume and value. Ukraine also expanded its pumpkin exports to Romania and the UAE, and there is potential for growth in the UK and EU markets, especially during the off-season from the Southern Hemisphere. This growth is part of a larger trend of diversifying fruit and vegetable exports, driven in part by the closure of the Russian market in 2015.