(Andong=Yonhap News) Reporter Han Mu-seon = The city of Andong, North Gyeongsang Province, announced on the 21st that it will officially launch the region's first integrated agricultural brand, "Misopumeun." The city planned the integrated brand by setting quality and reliability as core values, drawing inspiration from the warm smiles of Hahoe Mask Dance, a symbol of Andong, aiming to convey a positive image of Andong agricultural products. Through this, the city plans to secure differentiated competitiveness in the rapidly changing agricultural distribution environment and lay the foundation for expanding national recognition. The city plans to sequentially introduce unified design packaging for Andong agricultural products produced next year under the integrated brand. Packaging materials that can be used for 18 items including apples, ginseng, sweet potatoes, zucchini, and grapes have already been developed. In addition, the city plans to promote the new brand through large-scale online and offline advertising campaigns and special sales events at large department stores, and will also introduce gift items in connection with the Andong Hometown Love Donation Program. A city official said, "We have been increasing the quality competitiveness of regional agricultural products based on a clean environment and smart agriculture," and "We aim to present a new paradigm for Andong agricultural products with the launch of the integrated brand." mshan@yna.co.kr