In Europe, more than 750 million birds of Spanish origin are consumed every year

Spain

Market & Price Trends

Published Nov 14, 2023

Tridge summary

Avianza, the Spanish Interprofessional Association of Poultry Meat, is partnering with the Ministry of Agriculture to promote the consumption of Spanish poultry on social media. Renowned presenter, Tony Aguilar, is using his Instagram profile to highlight the benefits of Spanish poultry, which is seen as a healthy and affordable option during an economically challenging time. Avianza, along with influencers such as Chef Bosquet and Cristina Ferrer, will be sharing their favorite poultry recipes on social media and compiling them into a free ebook.

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Original content

Spain is one of the main producers of poultry meat in Europe, where more than 750 million birds of Spanish origin are consumed each year. To increase its consumption in our country, Avianza, the Spanish Interprofessional Association of Poultry Meat, together with the Ministry of Agriculture, Fisheries and Food of Spain, are carrying out an action to promote the consumption of Spanish poultry on social networks. To do this, they have joined forces with the renowned radio and television presenter, Tony Aguilar, who is carrying out an action to disseminate the benefits of poultry meat on his Instagram profile. The presenter is reminding his audience that Spanish birds are a healthy, versatile and nutritious product and, furthermore, the perfect ally for the consumer in a complicated economic context because they give the peace of mind of knowing that, in an affordable way, they are being fed. in a healthy and balanced way. This action with Tony Aguilar is the starting point for a ...

Source: Financialfood