The article highlights the concern of Luca Ferlito, commander of the Sicilian Forestry Corps, regarding the sale of non-local oranges in the Palermo market. He has noted a consistent weekly influx of around 25 thousand kilos of citrus fruits, primarily from Spain, Egypt, and Turkey, despite regulations emphasizing the promotion and traceability of locally grown produce. Ferlito stresses that the issue lies in the failure to inform consumers about the origin of these fruits. Although importing foreign produce is not illegal, the lack of transparency is seen as a problem, especially in competition and in the context of the ongoing European campaign against "Italian sounding" in export markets. The article also mentions efforts, including a project using blockchain technology and an electronic sticker to track oranges' origin, and suggests the need for a consumer app to provide real-time information on produce origins to enable more informed shopping decisions.