Morocco has become the leading exporter of blueberries to the United Arab Emirates, expanding its presence in the global blueberry market. Previously, Morocco mainly exported blueberries to France and the UK but has now successfully entered the Middle Eastern market. In the 2022/23 campaign, Morocco shipped 982 tons of blueberries worth $6.3 million to the UAE, increasing its market share to 36% and making it the main supplier, surpassing South Africa.