Ukrainian farmer, Yulia Voroshchuk, has found a niche by cultivating rhubarb on 10 hectares of her organic vegetable farm near Kyiv, despite the root vegetable being unfamiliar to most Ukrainians. The plant, which is grown for its young, juicy petioles, is primarily sold to the UK market and is starting to find favor in Ukrainian restaurants. Established four years ago, rhubarb plantations have an economic life of about 8-10 years. The plant requires significant watering and is grown using organic methods, with yields of up to 5 tons per hectare under intensive farming. Prices fluctuate throughout the season, with peak prices in the spring before the berry season.