Finland has a high per capita consumption of tomatoes and cucumbers, with the majority being locally sourced from greenhouses. The Finnish Greenhouse Growers Association represents the sector, providing data, advice, and marketing efforts. While tomatoes and cucumbers are supported by EU grants, other vegetables like eggplants and zucchini are not, leading to thoughts about diversification. The country's greenhouse sector, valued at €410 million, has seen stable greenhouse acreage and a reduction in its carbon footprint. However, challenges such as increasing production costs, labor availability, and the future of peat as a growing medium threaten the industry's sustainability. Despite these challenges, the demand for locally grown produce in Finland remains strong.