The branded spice market in India is estimated to be between Rs 35,000 - Rs 40,000 crores and is projected to grow at a rate of 8-10% per annum. It is expected to reach around Rs 50,000 crores in the next three years. Factors driving this growth include the growing health and wellness consciousness among consumers, a change in lifestyle leading to increased consumption of spice powders and mixes, and the preference for hygienic and authentic spices found in the branded segment. Additionally, there is an expansion of spice consumption in the nutraceutical and pharma sectors.